Instagram can be an effective and awesome way to showcase your products and services. When posting amazing and engaging content on your business’s Instagram page there is an unwritten standard that all businesses should follow. Here’s our Golden Rules that you should follow when posting on Instagram:
Post Engaging Content
Make sure that you are posting images that people want to see. Make your followers stop at your post and take it in.
Use Hashtags
Using #hashtags increases the exposure of your post. Your post will come up when a user searches one of the hashtags that you have used. You can use up to 30 so use them! Make sure you hide them in your first comment!
Post at Peak Times
Studies have shown that the best time to post on Instagram is either 7am or 5pm on weekdays. That way you post is exposed to followers when they wake up and check their phone and after work.
Use Filters
Don’t post the same old unfiltered photos, use the filters to make your posts stand out from the rest! Beware of over-filtering though as you don’t want your followers thinking that you posts are fake.
Post Regularly
Ensure that you are keeping your audience engaged with your profile. Try posting an image or video between 2-3 times a week (for a small business). This frequency will allow for followers to engage with your content without being spammed.
Now, go and follow our Golden Rules to Instagram and see an improvement. For more info please contact us today!