“How many likes does our Facebook page have?” and “Did our post get a lot of likes?” are common questions among small businesses which are now no longer relevant.
In today’s Social Media Marketing world, how many pages likes or likes on your latest post aren’t the main aim of a small business. There is so much more to achieve from social media including:
Reach
How many Facebook users did you reach on your latest post? Did you reach anyone that doesn’t follow your page?
Your aim is to reach as many people in your target market possible. Creating an advert will help you reach users who don’t know of your brand.
Post Engagement
Did anyone comment on your post? Did anyone answer a question you asked? Did anyone tag a friend in the post?
As a business you want to encourage users to ‘tag’ a friend or interact with your brand.
Post Clicks
It’s all well and good to have Facebook users view the post but if you included a link, did they click on the link to find out more?
If you are sharing a link on a Facebook post then the aim is to have users click on the link to view the content (article, video, website etc)
Video Views
What was your average video viewing time? Did you attract many three second views?
Your message must be strong in the first three seconds! Viewers will make the decision whether to keep watching after the first few seconds of a video.
Conversions
Did your Facebook post or ad lead to anything? E.g. Appointment booking, product purchase, email or Facebook message query?
Post or advertise at the right time to the right audience. Make the content catch the user’s eye and encourage them to click on the ‘Call-to-Action’ button.
So next time someone boasts to you saying “Look at how many likes my page has”, ask them what their reach, post engagement, post clicks, video views and conversions are like.
If your small business needs some social media marketing contact us here