Peter Farrar
Problem
An up-and-coming author, Peter Farrar, had all of his written pieces available sporadically across the web, not allowing consumers to easily access all of his work.
Objectives
Peter’s ask was simple. He was after a central hub for his feature articles, opinion pieces, book promotions and thoughts.
The website solution was to be simplistic, classic and user-friendly.
Strategy
We kicked off the project with a Discovery meeting with Peter to identify what his pain points were in terms of a lack of a central location for all of his work.
We then mapped out the different content streams that would need to be represented within the site.
Outcome
Within less than 2 months, we delivered a website that adhered to all of Peter’s requirements.
The site is now home to all content produced by Peter, from new novels, to theatre play promotional pieces, to short stories and more.